Mamaearth 100 Percent Natural Kids Toothpaste is a fluoride and SLS free toothpaste that strengthens the gums and removes plaque. It provides maximum protection against cavities and reduces the bacterial regrowth. The unique formula cleanses the teeth perfectly. | Key Ingredients: Glycerin Hydrated Silica Sorbitol Xylitol Aloe Barbadensis Lauryl Glucoside Cellulose Gum Natural Strawberry Stevia | Key Benefits: Promotes overall dental and oral health Provides maximum protection against cavities, yet being gentle on the delicate gums Cleanses the kids teeth, reduces plaque formation and fights tooth decay without any unwanted chemicals or additives Natural toothpaste that is made without fluoride, SLS, paraben, phthalates, and petrochemicals | Directions For Use: Ensure your child brushes her teeth every morning and evening, or after every meal Children under 5 years should use a pea-sized amount of toothpaste and have a supervised brushing to minimize swallowing Gently brush gums and teeth in circular motion | Safety Information: Do not swallow Read the label carefully before use Do not exceed the recommended dose Keep out of the reach of children Store at a cool and dry place Should be protected from direct sunlight